Breakfast has always been a successful day part for McDonald’s, but with competitors in the category getting more aggressive, we wanted to remind our consumers about the quality of a freshly made breakfast at McDonald’s.

Our approach was an integrated campaign in several languages that spoke to both singles and families and focused in freshness and convenience.

 

Target Audiences: multicultural adults, singles and families.

Languages: Spanish, English, Korean and Chinese.

 

Executive Creative Director: JE

Creative Directors: PA, RC

Copy: GK, DL, PA and MB

Art Direction: RC, HP and PM

Agency: DavisElen/Castells & Asociados