To communicate the McCafé 3 to 5 pm BOGO offer was to position it as the perfect mid-afternoon escape to take a break from work and/or hang out with friends and family without breaking the bank. The campaign theme “McCafé Social Hour” was created and carried through our integrated multi-language campaign. The main idea was to ask consumers to “disconnect” and share a face to face moment while enjoying the great variety of McCafé drinks.

 

Target Audiences: multicultural millennial adults.

Languages: Spanish, English, Korean and Chinese.

 

Executive Creative Directors: DM and JE

Creative Directors: PA, RC

Copy: GK, DL, PA and MB

Art Direction: PM, RG and HP

Agency: DavisElen/Castells & Asociados